cr: BBCuk This morning Adele Roberts played DNA, the latest track from South Korean pop sensations BTS - and the reaction was HUGE. Clea...
cr: BBCuk
This morning Adele Roberts played DNA, the latest track from South Korean pop sensations BTS - and the reaction was HUGE. Clearly, a lot of you got up early especially to listen to the ultra catchy tune make its debut on Radio 1.
“Ok UK, let’s get ready to melt the internet…with three letters, BTS," said Adele. "These boys are huge. Well I say UK – WORLD. Their fans are amazing, the #army are all tuned into Radio1 especially to hear this track, and it is our absolute pleasure to support the boys."
But for those of you who don't already know all about the seven (yes, SEVEN) piece boyband, we thought we'd give you the lowdown.
With four million albums sold worldwide since 2013, the seven (count 'em) members of BTS could give fellow boy band sensations One Direction a run for their money.
A mixture of singers and rappers - and all incredible dancers - BTS fuse K-pop, R'n'B and hip hop. Their latest album, Love Yourself: Her, hit No.1 on iTunes in over 73 countries. In short, they are a MASSIVE deal. And while they're yet to make an English language release, their loyal fanbase is getting bigger and bigger over here.
BTS are the ultimate band in the age of the internet. With 14 million followers across Facebook, Twitter and Instagram, they have a huge social media presence.
In 2016 BTS were listed as the most re-tweeted artist on Twitter, and the social network featured the band in their first ever K-pop emoji. This year they won a Billboard Music Award for Top Social Artist, beating the likes of Justin Bieber and Selena Gomez for the honour.
BTS have some of the most devoted, loyal fans of any pop group the world has ever seen. Called the BTS "ARMY," last month they helped BTS get 50 million views for the video to DNA.
Moreover, their fans cast an astonishing 300 million online votes to ensure BTS won that Top Social Artist Billboard award. And of COURSE, they got DNA trending and played out TWICE on Adele's Best New Pop playlist.
As their global profile continues to rise, we reckon we might be hearing a lot more from these kaleidoscopic haired boys. We're not sure we really mind having literally ZERO idea what any of their lyrics mean - songs like DNA are awesome anyway.
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